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How to Build Your Profile

by Ash O'Connor

In this article you’ll find all the resources necessary to build out an exceptional profile. Please go through step by step and if you get stuck or have any questions, just write them down and move onto the next section. If you’re unable to move on, please email us at [email protected] or schedule an appointment and we’ll make sure you’re set up for success! 

Your profile is as easy as 1,2,...5!

You can either click on any of the steps below to jump to that section, or scroll through each one! 

  • Step 1: Gathering Your Shop & Personal Info  
  • Step 2: Filling Out Your Contact & Bio Info  
  • Step 3: Shipping Configuration  
  • Step 4: Uploading Products  
  • Step 5: Sharing On Social Media! 

Step 1: Gather Your Photos and Info

Photos and Graphics
Profile Photo: Must be square and should be 800x800px
Banner Photo: Image can be uploaded at any dimension but we recommend 900x250px
Logo: Must be square and should be 250x250px 

If you don't have any of these graphics listed above, you can always make some for free at Canva.com! There are a lot of templates available with their free membership, and their monthly fee isn't too high if you opt to go that route. With these graphic design sites, there is always the possibility that quality is not the best. For the best quality it is encouraged that you utilize a professional graphic designer. You can email us at [email protected] for a list of incredibly talented local artists that would be happy to help create a thoughtfully crafted branding package! 

Type up two bios about yourself

Short Description will be 420 Characters or less and be featured at the top of your page. Here you can include a quick snippet about what you offer and can even include a ‘check out more below’ blurb so visitors will be encouraged to scroll through your profile!

Detailed Description will be a more robust ‘About me’ section right under your products and has NO limit! Here you can include info about your awards and other cool stuff about you! (Tip: Only include 2 to 3 press/awards links - the ones you're REALLY excited about!) 

Pro Tips

Write in Google Docs to easily copy & paste!
This way you can also edit as needed!

Welcome your audience!
Even though this is a website, you can still personalize the experience!

Use humor and tell stories.
People love a solid anecdote about the inspiration behind what you’ve created.

Share what sets you apart from your colleagues on the site.
I say colleagues instead of competition, because we are a community and are here to help elevate each other's creative voices! Plus - everyone's items are incredibly unique to them so be sure to explain why what you do is different than someone else that may do something similarly. 

Check out these profiles as some great examples of the Detailed Description! 

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Step 2: Filling Out Your Contact & Bio Info


You can access your profile by going to seller.madecleveland.com. 
It's important that you fill out this entire Account & Profile section right away. Provided you've already done Step 1 this should only take you about 15 minutes or so, max. This includes the uploading of your images which are important to maintain a visually appealing presence while you're building out your profile, adding items, etc (especially if you're unable to do everything in one sitting).  

First thing first is to fill out your information.
Email Address, Name, Shop Name, Mailing Address, Phone number, etc.

Your Short Description is where you’ll paste the 420 Character bio you’ve already written!

Your Detailed Description is where you’ll paste your more robust info with additional photos, links to press, and awards!

Seller Policies
What are your shipping & return/exchange requirements? Be very clear about how quickly you are able to ship items. If you offer pick up, where it's being offered. If you have policies that are different for each item, be sure to list that in your main store policies too! 

Do you offer returns or exchanges? Why or why not? What can a customer do if something arrives and it's not what they were expecting? 

Be clear, concise, and informative here! It will help to set the tone for the buying experience! And of course, please remember to be friendly even though you’re ‘laying down the law’

For any External Links you’re including be sure to type out the full domain like www.instagram.com/made.cleveland. You can also copy and paste the link directly from your browser!

Now you can add your images!

The Banner Image you see (Two hands with a heart) is the current default banner so if you don’t add anything that’s what your audience will see. Image requirements: 1500x900 px

Profile Photo - Upload a photo of yourself to personalize the shopping experience. Image requirements: 180x180 px

Logo - If you don’t have one Canva.com is a great resource to create a free logo! Image requirements: 180x180 px 

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Step 3: shipping configuration  

We market ourselves as what we call a *Mostly Free* local shipping platform. We inform our customers that most of our vendors offer free local shipping to NEO. We'll have parameters set up so anything outside of this region will be charged.   

What this means for your customers:
An incredibly enjoyable shopping experience with reasonable expectations that some items may not be able to be shipped for free. 

What this means for you:
You are encouraged to build the cost of shipping into your item(s)

If you are unable to offer free shipping that's totally fine! Just be sure to clearly outline what your shipping policies are so the customer can remain well informed. We encourage you to have a free local option though, like a meet up/porch pick up. Obviously this would be in conjunction with social distancing guidelines. 

You will be able to use our ShipStation account through the vendor portal so you can have access to the deepest USPS discounts possible!

The shipping will be deducted from your order total before payout. [Your order was $20 and shipping was $2.00 so your payout would be $16 ($20 - $2(shipping) - $2(commission) = $16)] 

For items that require additional funds for shipping, this can be done by adding a variant. (See in Step 4: Uploading Products)

You’ll find more on all of the above in our Order Fulfillment Guide. 


Now for the good stuff

Hover your mouse over preferences and select Shipping Methods
Enable Free Shipping
This will be to ensure that your products are not calculating shipping. Once this is done, then click the three blue dots and set this method as your default. 

Enable your other methods:
ShipStation: Use this method if you’d like to access rates for USPS
UPS
FedEx
Other: Would be used for things like pick up or local delivery

Enable your Global Shipping Configuration
Click the green Global Shipping Configuration button in the upper right (This will only appear after you've selected ShipStation)
Make sure that everything is set to 1 CM and that the weight is 1.00 oz.
Click Save 


To set up local meet up

Go to preferences and then select Locations (Store Pick Up)

In the upper right hand corner click add location

When entering information there are a couple different things to consider:

- How many locations do you want to offer? Locations can be exact addresses, or if towns/cities. For example, if you live in Lakewood, and work in Solon (first of all woof that drive!) you can offer both of these locations as options. 

- The location name is only visible by you. 

- The address can be exact (The Doughnut Shop 1657 Madison Ave) or you can just put 'Around' so that when the customer sees the address on the store front, it appears to be around a certain area.  

- The city should be accurate

(See images below)

The Country, State, and Zip Code are all are visible. Your phone number is not. 

Here are two examples of what an actual address and what a region could look like by using the examples above. 

Once your location(s) are set up then you can go to Preferences -> Meet Up/Store Configuration

Click the Want Store Pickup button to turn on this option

Fun Fact: Don't ever turn on the switch that says USE LOCATION FOR PRODUCT. Let's just say.... do you want 2020 to happen again? No? I didn't think so. Well, it might not be that bad but it will migrate all of your inventory over to a location that's not monitored by Shopify and will prevent orders from being fulfilled. So yeah, we don't want that either. (see below)

We recommend that you Configure for all products, Local Meet Up + Shipping, and set the default to shipping. You are, of course, welcome to create whatever settings you'd like! 

In configuring for all products, any product you currently have, and will have will automatically be included in this setting. 

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Step 4: Uploading Products 

You're SO close to being done! This is where you'll really start getting rubber to the road!

Hover your mouse over the Inventory tab and scroll down to select Product Listing 

Click +Add Product (Orange button upper right hand corner)  


Fill out all of the products details as thoroughly as possible

Unless you are selling a digital download, you should always select Normal Product. 

SKU / Barcode are for your own reference so that’s at your discretion.

Always make sure to check requires shipping even if you have a pick up or local delivery option, this just ensures that the item is added to the shipping profile and is accounted for at time of check out. *If this isn’t checked it will create issues at checkout*

You should always track your inventory! Even if you have unlimited availability. If the item qty reaches zero it may appear as sold out on the site!
 
There is only one location at which to track inventory called, you guessed it! Inventory Tracking. 

Be sure to ALWAYS include an accurate weight for your items. This will be used to calculate shipping and you want to make sure you’re not being overcharged!  


Tags & Categories

Please be sure to reference the Categories and Tags Document in the FAQ section for how to best represent your items. It’s wicked important that you follow our guides for this to ensure that you’re appearing in the best searches possible. If there are any tags you think would be beneficial to add, please let us know and we’ll do our best!

Sales Tax

ALWAYS MAKE SURE YOU CHARGE TAXES ON THE PRODUCT!!!
Made Cleveland collects the sales tax and remits payment to the appropriate agencies so you don’t have to!

If you have this box unchecked for any reason and an item sells without collecting the tax, you will be charged and the sales tax will be deducted from your earnings. I’m sorry but thems the rules. 

Variants

Variants can be used to allow a customer to easily select options for anything that modifies a product. Things like size, color, style, material, etc.

If you’re including variant(s) they must be added when you create the product. (If you go to add them after the fact then they won’t show up, and unfortunately you will have to create a new product.)

If you need to charge for shipping or are offering local pick up or delivery this is a great item for a variant as well!

Option Name would be things like: Color, Size, Style, Material, Shiping, etc. You can really make this whatever fits best with your offering! You can click the field option name and there will be a drop down of the usual suspects for you to select from. OR you can type your own! You can only have THREE options names max.

Option Value would be things like:
Color: Blue, Green, Yellow, Grey
Size: Small, Medium, Large, 2”x 4”,
Material: Cotton, Latex, Polymer, Clay
Shipping: Local Pick Up, Local Vendor Delivery, Paid Shipping $2
*After you've typed in the option value simply hit the tab button to add another!* 

PRO TIPS!!!

A good product title is 30 or so characters long and contains important keywords

Utilize the formatting options in the description box to create visually appealing blurbs!

Make the description unique and fun! Again - humor goes a long!


Pro Pro Tip: We are focusing on becoming more accessible in a number of different ways. Please consider creating a title and description that can easily be read for those that are visually impaired. 

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Step 5: share on social media!

Congrats! You're done entering all of your items and now you're all set to hit the ground running! Before you do, please share about Made Cleveland with your friends! You can download the premade graphic or the two frames with which to highlight your products by clicking on the images below! 

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