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  • The Zelda

    • $15.00

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    Genuine Ghanaian Ankara Fabric double layer face mask

    100% Cotton

    Watermelon & Violet

    Made in Cleveland, OH

    This print has a large motif (14+inches) therefore the entire motif cannot be guaranteed to appear on the mask, the mask pattern is aprox 8in. The beautiful expression of the print will be visible on the mask as shown in pictures.

     

    Cotton Blocks' Buy One Give One Initiative!

    For every mask you purchase, we will donate a mask to folks who need them.  We will keep this going until we no longer need to wear them.

     

    Who is Zelda? (1905-2001)

    Zelda Wynn Valdes grew up in Charlotte, North Carolina, but was born Zelda Christian Barbour in Chambersburg, PA. She trained as a classical pianist at the Catholic Conservatory of Music. In the early 1920s, Valdes started to work in the tailoring shop of her uncle in White Plains, New York. Around the same time, Valdes began working as a stock girl at a high-end boutique. She eventually worked her way up to selling and making alterations, becoming the shop's first black sales clerk and tailor. Looking back, Valdes said "It wasn't a pleasant time, but the idea was to see what I could do."

     

    Beginning in 1935, she had her own dressmaking business in White Plains, New York. She eventually oversaw ladies alterations, and developed her own dressmaking clientele. In 1948, Valdes opened "Zelda Wynn," her design and dressmaking studio, on Broadway (in what is now Washington Heights on Broadway and West 158th Street). Valdes said that her shop was the first black-owned business on Broadway.

     

    She sold her dresses to movie star Dorothy Dandridge, opera diva Jessye Norman, and singer Gladys Knight. Valdes also dressed the entire bridal party for the 1948 wedding of Marie Ellington, aka Maria Cole and Nat King Cole. Additional celebrity clients included Josephine Baker, Mae West, Ella Fitzgerald, Dorothy Dandridge, Eartha Kitt, and Marian Anderson. Her designing relationship with Fitzgerald was mostly long-distance - she told The New York Times in 1994 that she only fitted Fitzgerald once in 12 years, and did most of her designing for her based on her imagination. Valdes also created a new sexier image for singer Joyce Bryant who LIFE Magazine dubbed “the Black Marilyn Monroe."

     

    In the 1950s, she moved "Chez Zelda" to 151 57th Street in Midtown. She had a staff of nine dressmakers and charged almost $1,000 per couture gown. Her role in glamorizing women caught the attention of Playboy's Hugh Hefner who commissioned Zelda to design bunny costumes for the Playboy Playmates, an idea suggested by Victor Lownes. She created the original Playboy Bunny costume, which was presented at the opening of the first Playboy Club in Chicago, IL on February 29, 1960. It was also the first commercial uniform to be registered by the United States Patent and Trademark Office.

     

    Beginning in the 1960s, Valdes directed the Fashion and Design Workshop of the Harlem Youth Opportunities Unlimited and Associated Community Teams (HARYOU-ACT). Valdes taught costume designing skills and facilitated fabric donations to the student workshops.  She was one of the founders of the National Association of Fashion Accessory Designers, an industry group intended to promote black design professionals. This group was established with the sponsorship of the National Council of Negro Women.

     

    In 1970, Arthur Mitchell asked Valdes to design costumes for his new company, the Dance Theatre of Harlem. By 1992, Valdes would design costumes for eighty-two productions. She closed her business in 1989 but continued to work with the Dance Theatre of Harlem until her death in 2001 at the age of 97.

    Where’s her work now?

    • Fashion Institute of Design and Technology
    • The Smithsonian National Museum of African American History and Culture
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